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本文来源:曼朗 发布时间:2015-05-29 分享:
网络营销是一个资源整合及调用的过程,如何更好的运用资源创造更大的价值是需要不断研究精进的过程,一家服务商如能在这方面做到,那么一定能创造惊人的效益。
所谓网络品牌营销,是指利用信息技术去创造、宣传、传递客户价值,并且对客户关系进行管理,目的是为企业和各种相关利益者创造收益。简单地说,网络营销就是将信息技术应用到传统的营销活动中。网络营销对传统营销有两个方面的影响,、它提高了传统营销工作的效率;第二、网络营销技术改变了营销战略。正是由于这些变化,企业开发了全新的经营模式,增加了客户价值,也提高了企业的盈利能力。
互联网曾经突飞猛进地发展,后来发生了网络企业泡沫的破灭,如今互联网以及许多相关的技术又从低谷中逐渐恢复,造就了今天整合营销的新环境。所谓整合营销。就是将网络营销与传统营销全面地结合在一起,制定出一个完整的营销战略和经营策略。许多利用数字技术接收信息的设备也是整合的结果,比如,一部手机既具有数码相机的功能,又具有个人数字助理(PDA)的功能。网络营销时代,整合是非常明显的主旋律。
本文标签: 网络营销
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