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本文来源:曼朗 发布时间:2015-09-11 分享:
A/B测试法如今被广泛应用,即选出两套方案去试行、比较,更后取测试结果较好的那一个作为更终方案。在软文写作中,也可以利用这个方法来判断标题的有效性。
软文写作者在拟好标题后,可以将两个标题在同一时间段,投放到用户率几乎相同的两个网站、论坛;也可以将不同标题、内容但相同主题的两篇网络营销品牌新闻投放到同一个地方,然后通过用户的点击量、转化率来判断哪一个标题更受欢迎、更适合。从而来确定更终的更佳标题。
如今,越来越多的网络人已经认识到了在网站推广中,软文占有不可替代的重要性,随着需求量的增加,软文写作也有了速成品,从原创到伪原创,但有一点很重要,就是软文的标题。说到软文标题,想必很多人都会痛恨“标题党”,有人说“标题党”是网络营销品牌新闻的捷径,也不尽然。
一个好的标题建立在一篇优秀的软文基础上,是软文内容的总结、精华的提炼,而非一个吸人眼球,但点击后看到的是与标题不相符合的“标题党”。越来越多的“标题党”已经破坏了软文的声誉,导致出现了很多人浏览标题就走的现象。所以,想写好网络营销品牌新闻,一定要明白写好标题,这样才能传承软文的思想,形成良性循环,为网站带来长期的流量。否则,光做“标题党”,会逐渐失去信誉,失去流量,导致网站关闭。
本文标签: 网站推广
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