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本文来源:曼朗 发布时间:2015-09-11 分享:
上海网络推广介绍现在人们每天为生活、工作、家庭等诸事烦扰,空余时间总是有限,所以,除非是有紧急或特殊的需求,人们才会愿意去搜索、寻找自己所需。由此,网络营销人发明了邮件营销,让客户的主动搜索变为被动接受。凡是上班族每天都会收发邮件,所以,邮件营销越来越被推崇。邮件营销的步当然是标题的设计,那么,在邮件营销中,怎样做好标题的设计呢?
,标题长度,30-40个字符为宜。
第二,避免标点符号。上海网络推广介绍邮件营销中的标题切忌不要出现标点符号,尤其是感叹号之类的加强语气的标点。标点符号的出现容易被邮件自动过滤,前功尽弃。
第三,避免优惠信息字眼。邮件营销中的标题和其他类型的标题设计有很多要点相反。譬如,标题设计中切勿出现“免费”、“打折”等字眼,因为出现这些明显的优惠促销折扣信息,会被邮件系统认为是垃圾邮件,自动过滤掉。例如,“她21岁成为总裁的秘诀是什么?”就比较危险,可以改成“21岁女总裁的成功之道”。
第四,标题要明确软文内容。口碑营销公司表示由于邮件营销更先进入用户眼睛的就是标题,所以切不可深藏不露或模糊不清。应该在标题里清晰地反映文章内容,但应以用户兴趣为导向,针对用户群,去说他们需要的东西。例如,用户群定位为减肥用户,那么标题可以为“某某减肥,一个月减10斤,无效退款”。让读者看到一目了然,对题目有了兴趣,才会让他们有兴趣打开邮件内容。
本文标签: 网络营销
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