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本文来源:曼朗 发布时间:2015-09-30 分享:
为了保证执行力,乔布斯的做法是,只雇用流的人才。雷军的做法也差不多,当初为了构建一个超强的团队,前半年至少80%的时间都花在找人上。道理都是一样的,因为流的人才不怕打击,也无惧你对他们提出的挑战,即使你没有要求,他们自己也会去追求卓越。而且,流的人才也只喜欢跟流的人才合作,这样相互激荡,相互促进。如果流人才的团队中有第三流的人才,流人才的士气将受到打击,整个团队的绩效将急速下降。
我们再来看一下那张图。
网络营销策划公司表示在熟人社会时代,人与人之间相互熟悉,甚至都是朋友。企业生产的产品如果有问题,消费者使用后没有效果,他的街坊邻居立刻就会知道,口碑一起,企业也就玩完了,不但如此,企业人员能否在当地待下去都成问题。企业品牌营销的传播,靠人们走亲访友的礼物赠送等方式来实现。
随着网络整合营销技术的发展,企业产品的销售范围开始扩大,于是,企业与它的消费者不再是熟悉的,必须通过销售中介和信息中介来实现产品的销售和品牌的传播,这就是我们前文所说的“互联网之前的商业世界”。
而随着互联网时代的到来,因为互联网对销售中介和信息中介的取代,企业又可以像熟人社会时代那样直接向消费者销售产品和塑造品牌了。
本文标签: 品牌营销
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