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本文来源:曼朗 发布时间:2015-09-18 分享:
上海seo网络推广介绍通过市场占有率的调研,我们企业可以清楚地知道有多少家同类型的企业在进行有意或无意的网络营销并形成竞争。当然,如果我们企业要走入到这场竞争当中,就必然会碰到竞争对手。那么,我们企业的竞争对手是谁呢?难道是我们调研得到的全部企业吗?
网络营销策划公司介绍美国著名管理顾问贾森•詹宁斯(Jason Jennings)总结了其丰富的公司咨询经验并指出:1.不要盲目地进入市场并且试图与所有人竞争,因为这是很莽撞且致命的;2.不要与有明显竞争优势而且财务资源比你充足的企业作竞争;3.不要贬低自己,想办法抵触连续的价格进攻并做到不损失利润,因为总有对手出价比你低;4.不要忽略企业自身领域所需要做的一项工作,那就是要清楚有多少潜伏的对手在你公司的后面尾随而来。
上海seo网络推广介绍,我们的竞争对手不是全部的企业,而是要根据企业自身的情况和特点,有选择性地来确定企业竞争对手。做选择的时候,还需要根据企业自身的规模和财务等资源情况来匹配。有的企业在刚开始进入竞争时雄心壮志,选择了与自身相差较远的知名企业作为竞争对手,前期策划可能信心十足,但往往在开始正式执行的时候便会显得心有余而力不足了。中国战国时代有一条古老的战术思想叫“远交近攻”,即选择的竞争对手应该是适合自己企业能力范围内的,这点尤为重要。当然,还需要做到瞻前顾后,我们应该选择比我们“好”一些的企业来作为竞争对手,否则便会失去了竞争的意义,同时,还要留意后来居上的竞争者。
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