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本文来源:http://www.asl.com.cn/ 发布时间:2015-08-28 分享:
移动广告公司Nexage在周二发布, 35%针对RTB广告库存的交换是来自于插页式广告、富媒体或视频广告。如果能够保持当前的增长率,到明年,这三个形式的广告将占移动广告总库存的50%。
视频是这三个广告形式中增长更快的,2014年季度同比2013年季度针对程序化购买的视频广告增长超过516%。而富媒体(超过346%)和插页式广告(194%)也不负众望。
广告交付的数量符合供应的增长,2014年季度相比2013年季度,在Nexage上交付的移动视频广告增长404%。富媒体(216%)和插页式广告(178%)均呈现增长。
更多“高级”广告的使用代表了移动RTB市场的成熟。曼朗认为“针对移动广告的创新工具的应用是源于广告主和代理公司热衷移动营销。”
与可扩展的横幅广告(富媒体)互动的消费者是静态横幅广告的26倍,插页式广告是静态横幅广告的8倍。富媒体的点击率要比静态广告高9倍,插页式广告高出8倍。
营销人需要花几个礼拜才能策划出完美的广告投放活动策略,而购买和传播广告所费的时间却不到一秒钟
本文标签: RTB
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