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本文来源:http://www.asl.com.cn/ 发布时间:2015-08-21 分享:
RTBChina在2015年7月更新了《中国程序化RTB广告技术生态图》,与2013/2014年艾瑞、易观、DCCI等发布的产业链图相比,互联网广告在程序化购买领域愈来愈深刻地呈现出细分化和垂直化。
RTBChina中国程序化RTB广告技术生态图
不断完善的程序化生态链
1. ADX资源呈现多样化
传统的主流ADX全部向移动端扩展,同时垂直化的ADX出现,2015年将有更多的移动和视频资源加入程序化购买中。
2. DSPAN队伍继续状大
程序化业务对原有的Ad Network带来了一定的冲击,使原有运营Adnetwork的公司也同时开展了DSP平台业务,混合型公司达数十家之多。
3. 程序化购买的繁荣催生更细分的角色
程序化链条上除了ADX、 DMP、DSP、SSP等主要平台之外,还出现了专注于广告验证、动态创意等方面的技术提供商。
4. NON-RTB方式与RTB优势互补
更优资源、优质资源、优选资源、长尾资源等都汇集到了广告交易的资源池中,对于优质网络营销流量资源有需求的品牌广告主,可以通过优选交易、程序化预定、优先购买、受邀竞价、公开竞价等方式进行购买。
本文标签: RTB
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