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本文来源:http://www.asl.com.cn/ 发布时间:2015-08-04 分享:
上海网络营销公司介绍使用移动互联网的用户的信息是可以被追踪、搜集和分析的,消费者的兴趣和需求可以被判断。其次,通过各种新技术,尤其是大数据,企业可以将客户关系管理数据库与人格营销联系起来,对具有不同人格和偏好的群体设计不同的营销、沟通方案,确保营销过程不使用户反感。
网络推广公司报道2006年5月,世界著名运动品牌阿迪达斯在中国联通手机平台上进行了广告的精准投放,它选择了WAP PUSH和“互动视界”文字链接两种广告形式,相比传统的随机广告弹窗,这次精准投放的效果很理想:文字链接的点击率是4.25%,WAP PUSH的点击率是4.38%,注册率也达到4.32%,而用户投诉率为0。通过这些数据我们可以看到,手机广告的精准投放达到平均4%以上的点击率远远大于网络随机广告弹窗千分之几的点击率,其购买转化率更是令企业惊喜不已。
移动互联网时代搜索整合营销,想用手机赚钱,就不能放过手机广告精准投放的巨大价值,因为这种精准投放及其后续营销拥有其他媒介不具备的绝对优势。
移动互联网的更大优势就是相比传统媒体的单向推销,拥有更加丰富的互动性。消费者变得更加主动,他们会随时随地通过移动互联网来搜寻自己想要的信息,同时,他们也会主动忽略或屏蔽那些自己不喜欢的营销广告。这种变化要求企业及时跟进,通过APP、微信、微博等诸多渠道和移动互联网用户进行频繁、深入的互动。
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