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本文来源:曼朗 发布时间:2015-07-13 分享:
计算机的发展经历了主机、微型电脑和个人电脑三个时期,现在我们终于迎来了计算机时代的全面降临。计算机信息处理系统广泛用于市场环境分析、营销情报检索、物流管理和计算机辅助决策,使市场营销的效率大幅度提高。如今,计算机技术还参与了网上市场调研,网络广告设计和发布,数据统计等工作,从而为网络营销的产生奠定了坚实的基础。网络信息的快速传递进一步提高了市场营销的效率;网络信息的生动性、双向互动性为网络营销的发展提供了契机。所以说,现代电子技术、通信技术的应用和发展是网络营销产生和快速普及的直接推动力。
Internet作为继报纸、杂质、广播、电视之后的第五种媒体——数字媒体,其发展速度远远超过传统媒体的发展速度,目前已经成为各商家越来越钟爱的传播媒体,许多企业经营者已意识到Internet将是企业发展的强有力支撑点。企业网站的建设和推广是企业在Internet上扩大影响、发布信息、投放广告、推广产品的必由之路,而基于网站发展的网络营销必有大显身手之际。国内外众多企业已看到了网络营销的这一发展趋势,纷纷投入大量的人力、物力、财力进行研究和开发。与传统营销的构成要素相比,网络营销的构成要素主要有:网络市场调研、网络营销战略规划、网络广告、RTB广告的制作与发布、网络渠道、网络顾客服务。这五大要素通过网络连成一个有机的整体,相互制约、相互促进,共同推动企业营销计划的稳步实施。
本文标签: 网络营销
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